Book Fair Promotion Ideas
Once you’ve built a solid online presence, consider running ads on platforms like Facebook, Instagram, and Amazon. These ads can help you reach readers who love books similar to yours https://theinnatduckcreek.com/. Start with a small budget and tweak your campaigns as you gather data.
Holly had the opportunity to be a guest on The Kingdom Woman Speaker podcast this week and it was great fun to share some of the mistakes made that lead up to a realization that we tend to OVERTHINK everything! The podcast version of The Kingdom Woman Speaker interview with Holly Homer <–can be found…
Promoting your book doesn’t have to feel overwhelming. With these 101 book promotion ideas, you have a range of tactics to choose from that can fit any budget, schedule, or style. Whether you’re a social media enthusiast, a collaboration wizard, or someone who thrives in community engagement, there’s something here for everyone.
You can find bloggers who invite authors to write a guest post. However, to actually produce sales based on a site’s subscribers, you’ll need to research whether their interests align with your target readers. If not, you may spend hours preparing your guest post but gain no sales.
Book Promotion Ideas
Have you ever gone for a stroll around a pond and enjoyed looking around at the nature? If not, find a pond near you and give it a try. Now imagine a short page or two with some illustrations or photos set up about every 10 feet. With some inexpensive posts and a piece of extra wood or a clipboard, you can prop up pages of your story to give other pond visitors something fun to engage with as they enjoy the nature around them. This can work in parks, down public streets, or other areas that get foot traffic. Be sure you get permission to post your story, and make sure it’s appropriate for a general audience.
Other lead magnet ideas include: infographics, checklists, and templates with information your readers might find valuable. Or, if you want it to be interactive, try a survey or quiz where people receive their results or more info by email (and get subscribed to your mailing list in the process).
Last but not least, we have the tried-and-true marketing tactic of the workshop or webinar, which hooks your audience with free info and persuades them to buy your book. The content here can be whatever you like: a workshop critiquing other people’s writing, a webinar all about how to come up with great story ideas, or again, you can just ask your followers what they’d like to see.
Have you ever gone for a stroll around a pond and enjoyed looking around at the nature? If not, find a pond near you and give it a try. Now imagine a short page or two with some illustrations or photos set up about every 10 feet. With some inexpensive posts and a piece of extra wood or a clipboard, you can prop up pages of your story to give other pond visitors something fun to engage with as they enjoy the nature around them. This can work in parks, down public streets, or other areas that get foot traffic. Be sure you get permission to post your story, and make sure it’s appropriate for a general audience.
Other lead magnet ideas include: infographics, checklists, and templates with information your readers might find valuable. Or, if you want it to be interactive, try a survey or quiz where people receive their results or more info by email (and get subscribed to your mailing list in the process).
Last but not least, we have the tried-and-true marketing tactic of the workshop or webinar, which hooks your audience with free info and persuades them to buy your book. The content here can be whatever you like: a workshop critiquing other people’s writing, a webinar all about how to come up with great story ideas, or again, you can just ask your followers what they’d like to see.
Social Media Book Promotion Ideas
Our book publicity team is led by J.J. Hebert, a USA Today, Wall Street Journal and #1 Amazon bestselling author named “Entrepreneur to Watch” by International Business Times. Hebert and his book PR specialists offer the highest quality book PR services without requiring a monthly retainer. There’s no longer a need to spend tens of thousands of dollars on a book publicity service campaign! Our publicity & book marketing clients have enjoyed incredible results at a fraction of the price of a traditional book PR agency.
This also goes for any comments on your various social media platforms. It is not a guarantee, though, that everyone you meet on any social media platform will be kind and encouraging, so you will have to exercise patience to the utmost level to bear with them.
Writers Republic also holds the right in personal data disclosure if requested by the state, under legal grounds or government demands, for summon compliance, investigation purposes, for the client’s protection and someone else’s, and if disclosure is required for the company’s privileges.
Book Promotion Ideas for Authors
Keep in mind that we may receive commissions when you click our links and make purchases. However, this does not impact our reviews and comparisons. We try our best to keep things fair and balanced, in order to help you make the best choice for you.As an Amazon Associate, I earn from qualifying purchases.
Think of it as a mini masterclass, but cooler. You and your author buddy can dive into a topic that excites your shared audience. Maybe you’re both fantasy authors. Run a session on “Worldbuilding Without Losing Your Mind.” Or, if you’re in the thriller genre, try “Writing Twists that Would Fool Sherlock Holmes.”
“One of my best events was a virtual panel I did with a few fantasy authors from my mailing list circle. We each brought different strengths, and our audiences overlapped in the best ways—it felt like a community, not a pitch fest.” –Rachel Aaron, The WriteTreat Zoom sessions
124. Plan a sequel or related book to keep the momentum. Even if it’s going to take you three years to write, announce that you are writing your next book. Then, down the line, drop the title, then a quick paragraph excerpt. Keep the excitement going.
So marketing is ongoing. It includes your author platform, your book covers and descriptions and reviews, your email lists and associated funnels, your digital and physical assets like banners, ads, bookmarks, and postcards. You might refresh your marketing look and feel, periodically, and you’re always tweaking here and there, but essentially the marketing keeps on rolling along, taking in each new book within an author brand that expands and refines.